Privacy Policy

Data Collection

We use various technologies to collect and store information when you visit our website, including:

Google Analytics for website usage analysis
Google Ads conversion tracking, including Enhanced Conversions, to measure which ads lead to enquiries
Meta Pixel for advertising and conversion tracking
Essential cookies for website functionality

Analytics and advertising technologies load only after you give consent in our cookie banner. Until then, they are disabled by default.

How We Use Your Information

The information we collect is used to:

Improve our website and services
Analyze user behavior and preferences
Provide personalized content and recommendations
Measure the effectiveness of our advertising campaigns

Advertising & Conversion Measurement

With your consent, we use Google Ads and Meta conversion tracking to understand which ads lead families to contact us. This may include Enhanced Conversions: if you provide your email or phone number — for example, when completing our milestones quiz — it may be securely hashed (irreversibly encoded) and shared with Google or Meta solely to match your enquiry to an ad interaction.

We never sell your personal data. You can withdraw consent at any time by choosing Essential Only in our cookie settings, and you can contact us to request access to or deletion of your data.